In a category that often feels stale and bland, Fresh Face Foods infuses energy, brightness, and a touch of the unexpected into refrigerated, ready-to-eat foods. To create a look that feels as fun and flavorful as the indulgent food inside, the design blends playful illustrated characters, fun copy, vibrant design, and ingredient transparency. Focusing on (fresh) illustrated faces, each item and flavor features a different character with unique and quirky attributes. Cheeky speech bubbles add personality that reinforce a friendly tone and typefaces give the brand a distinct character, all to reinforce the idea that this is food that brings joy, personality, and freshness to everyday eating.