Packaging for a new product line of Pickled Veggie Slaws.
Packaging | Offshoot Brands
Veggie Confetti was created to make every meal a celebration by topping your meals with bold color and big flavor. Following the original pickled veggie line, the brand introduced two new pickled veggie slaws. I created the packaging for the Pickled Veggie Rainbow Slaw, and a template for the rest of the slaws to follow.
New Pickled Slaw Packaging
Original Pickled Veggie Packaging
The overall layout stays consistent with the original packaging so that the products stay recognizable and stand seamlessly next to each other on shelf. The colored line that separates the package maintains its thickness, but transforms into visual clues about the flavor or product. On the Pickled Veggie Rainbow Slaw, the line transforms into a rainbow, and on Pickled Kimchi Slaw it transforms into a wavy cabbage shape.
